Quote of the Day: Sammy Hagar Edition - April 6, 2011
"I dig being in love. Love is the shit, man."
— Sammy Hagar, AV Club
The State of Social Media in Higher Ed
by Jesse Lavery on April 19, 2011
Or as a colleague of mine likes to say, “less yackin’, more crackin’”. Policies, procedures, and plans are great, but at some point we’ve gotta just get down to doing the work.
I think this gets at a fundamental lack of understanding about the web and social media, by those that are often in charge of it: that it’s fluid and agile. If something doesn’t work today, change it tomorrow. You don’t have to wait to exhaust an existing supply of viewbooks or wait for a fresh batch of postcards to come back from the printer.
On the web and in social media, it literally can’t hurt to try.
“Iconic Images”
by Jesse Lavery on April 18, 2011
A quick little video project put together by myself and a student assistant. Kudos to iMovie for making this kind of thing so simple.
This is being used by our Admissions office to encourage students to picture themselves in these “iconic” Allegheny locales. Hope it works!
Twitter to Offer “Brand Pages”? ∞
This sounds really interesting. But I also think our school will need to tread lightly in how we use the expanded features. I agree with the concerns of this author that Twitter users will buck at a company or school like us venturing too far from the 140 character message they’re used to.
Creating a Social Media Content Calendar ∞
A common topic of conversation as we explore social media ownership within our new “channeled” communication structure: Who posts when? What about? To what audience? This should help a lot.
New Beginnings (Again)
by Jesse Lavery on March 29, 2011
Here’s what I’m thinking: In a time when everyone is distilling their thoughts down to 140 character nuggets, I want to go long-form. I want to explore and share the ideas that I have, but don’t typically have an outlet for – ideas about design, WordPress, working in higher ed, music, life as a father and husband, and more. I’ll also be sharing links, music and videos that inspire me.
There are things to learn every day if we’re open to them. I’ve been doing web design professionally for 10 years, but I’ve just completed my first year in higher ed. (Agency work is quite different than higher ed.) Compounding my higher ed learning curve, we’ve gone through a restructuring of our communications efforts during this last year. I’ve had three different direct supervisors and three different offices. In my personal life, I’ve been married for two and half years, during which we’ve bought our first house and had two kids.
My Dad has called me a “change junkie”. I don’t know if that’s really it. I prefer to look at it as always being willing to better myself. Feel free to follow along, comment, participate. Let’s go.